Brian Stelter’s recent piece in the New York Times pointed to the migration of TV production companies towards online networks as opposed to the traditional TV networks. An industry is shaking up in front of our very eyes.
The most interesting development in terms of the distribution of TV content comes in the form of the House Of Cards love-in with Netflix. In a rather intuitive move Netflix offered up the entire first season to Netflix users provided they were signed up to the service. The return of the brilliant Arrested Development is another show that will come exclusively to Netflix.
The precedent this will set will be monumental. For the user it will mean that they get what they want; all the series and episodes of a TV show so they can spend entire weekends locked up with future Jimmy McNultys or Tony Sopranos. For TV production companies it also accelerates and multiplies their offerings.
I know what you are thinking, surely the “Red Button” was the initiator of all this? It played a part, yes, in the archiving of shows. But now shows come to you in bulk. You don’t have to stock shows weekly to create that mass bulk.
It was exclaimed by Lisa in the latest episode of the Simpsons (“Gorgeous Grampa” Season 24, Episode 14) that we are living in “The Golden Age of Well Written TV Shows”. And she is right. The Sopranos was the catalyst in my opinion. It showed producers that people want an expansive and clever TV show that they dedicate prolonged periods of time to. Prior to this it was Dallas that enjoyed such a similar reverence. The thing is, it was Dallas.
Breaking Bad, Lost, Boardwalk Empire, Dexter, Mad Men. The list goes on. Exceptional programming. People want to watch these shows in bulk and do, although quite often it is through illegal(ish) streaming sites and torrents. Netflix is fully versed on the behavior of its potential users and has adjusted its offering to suit.
The people have clicked, and the industry has pivoted. So TV on demand is hot and about to enter a new age. So too is online shopping.
Entertainment and media content is clearly becoming more demand orientated. But where else are we seeing this phenomenon? Cue the Flubit sales piece! Yes Flubit is on the crest of the wave (or wave catalyst really) of the Age of Demand in shopping and retail terms. Flubit is not only initiating Ecommerce 3.0, but it is flipping the economics of shopping on its head in a sense.
We are entering the dawn of a new day with online shopping. Shoppers (in the UK and now Ireland) can truly live as empowered consumers. Shoppers decide what they want and demand it, and get a better price while doing so.
You simply pledge to buy tickets for the artist you want to see and then Songkick/Detour go and hustle the artist or promoter. Once the gig is confirmed you then get charged what you pledged. Wonderful!
Let’s go demanding..