In follow up to our recent “Dust off your Retro Toys, they are making a comeback” article, we wanted to delve a little deeper into why this trend keeps reappearing. Thankfully, we have Vertbaudet and Professor Jeffrey Goldstein to explain all…
What child wouldn’t love to be surrounded by toys? All temptingly bright and colourful, all with some unique thrill to offer, and all perfectly attuned to meet their target age group’s entertainment needs. The recent UK Toy Fair at London’s Olympia served up just that, and the International Toy Fair that took New York by storm earlier in February, surely elevated toy-lovers to equally exciting heights; but which toys have enjoyed a place in the hearts of children for the longest time?
Mother and child brand Vertbaudet took a look at the toys that have endured over the decades – some from right back in the 50s – to retain their popularity in the present day, and asks what makes something that kids loved all those years ago a bestseller to delight their own children today.
One interested visitor to the UK Toy Fair was Professor Jeffrey Goldstein, a psychology expert with the National Toy Council. Professor Goldstein identified a trend among the shiny new toys and dolls: “A lot of retro toys are back,” he said, “including the re-furbished Furby and Power Rangers.”
While a recent report by the BBC suggested that the prosperity of today’s toy market may lie in the fact that parents believe toys that combine educational value with entertainment value are a frugal buy, perhaps retro toys are a popular purchase because parents feel that they too offer something more. Professor Goldstein suggests that, to parents and even grandparents, these toys may represent a link to a simpler time, and they may buy the toys in the hope that they’ll provide today’s children with some of the fond memories they themselves associate with those toys.
So what are these nostalgia-prompting playthings? Vertbaudet’s top picks look back over the decades to reveal all about these timeless toys, including what made them so great and what level of success they’ve enjoyed in recent years, or, in the case of some toys, what has brought them back from the past and into the toy boxes of kids everywhere?
1950s – Barbie
The first Barbie introduced by Mattel back in 1959 and was an instant success, with more than 350,000 dolls sold in the first year of production. The 1/6th scale doll wassoon joined by boyfriend Ken in 1961 and has subsequently had over 40 pets and numerous accessories, as well as a fair share of controversy over the depiction of women and representation of body image. Despite this, three Barbie’s are still sold every second.
Fun Fact: Barbie’s real name is Barbara Millicent Roberts.
1960s – Etch A Sketch
The idea behind Etch A Sketch was simple: two knobs move a stylus which leaves a trail of aluminium powder on the screen, make a picture then shake it up and start again. The 1960 launch was extraordinarily popular and 50 years later the same design has sold 100 million units.
Fun fact: The Guinness World Record for the largest Etch A Sketch drawing ever made involved the use of 144 of the devices joined together.
1970s – Space Hopper
First released in the late 60s, the Space Hopper was all the rage in the 70s. For some kids it was the only way to travel, and you could barely walk down a suburban street without seeing kids bouncing around on the oversized, brightly coloured rubber balloons.
Fun fact: The 100m record for a man on a Space Hopper is 30.2 seconds.
1980s – Rubik’s Cube
In 1974, Hungarian Erno Rubik came up with a simple twisting 3D puzzle: a cube made up of smaller cubes with coloured faces in a 3x3x3 design. If you want to understand how popular this toy has been over the years, consider this: there are 43 quintilliondifferent permutations of the coloured squares on a Rubik’s Cube, yet the current world record for solving the puzzle is 5.66 seconds.
Fun fact: If you had a Rubik’s Cube for every permutation of colour combinations, you could cover the Earth’s surface 275 times.
1990s – Game Boy
The Game Boy’s release was a true landmark for video games. For the first time real games were truly portable, giving kids access to classic puzzle game Tetris and rich characters such as Mario and Zelda wherever they went. Nintendo’s first shipment of a million units to North America sold out within weeks, and it has gone on to sell another 117 million units worldwide.
Fun fact: By 2000, a Game Boy had more computing power than all the technology used to put the first man on the moon.
2000s – Teksta Robotic Dog
By giving children the chance to choose their own way to play, and to create a unique outcome, could this game hold the recipe for lasting success?
Professor Goldstein believes that in many cases, innovation is key to a toy finding a place in the hearts of children who then grow up to buy them for their own children. He provides an example: “I think the Game Boy was one of the first hand-held game-devices and made playing games a mobile and personal thing. It was a real shift.”
Perhaps the feeling of being a part of something new is what cements a toy in the heart of a child, thus creating an enduring and happy memory of that toy and the desire to pass on the enjoyment of it to their own children in years to come. Then again, perhaps in spite of all the modern advances out there, the oldies really are the best!
For all your nostalgic fulfilment needs try Flubit! We can create better offers on all the blasts from the pasts (and modern day/future gems) that you want!