Online Retail: Make Your Moves Now or Risk Missing Out on Christmas

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increase sales this christmas

With the kids back at school and the summer holidays now a distant memory, it’s time to knuckle down and get back to work. While September might not quite be a peak sales period in the online retail calendar, it’s probably the most important month of the year for planning, strategizing and putting everything in place for your all-important Q4 sales push.

And Q4 doesn’t just mean Christmas.

It means Halloween, Black Friday, Cyber Monday, Super Saturday, Boxing Day and the January Sales (which typically start in the last week of December). In fact, the buzz you create about your retail business in Q4 shouldn’t really end until long after Valentine’s Day on the 14th of February, 2018.

Can you really afford to miss out on such an exciting and potentially lucrative period in the business year?

This is Not a Test!

September is your last chance opportunity to implement that new piece of multi-channel retail software, launch that new website or test a new marketing strategy – such as email marketing ( It’s also the time of the year when you should be finalising deals with your suppliers, recruitment partners, warehousing and logistics operations teams, and anyone else you’ll need to rely on to ensure your Q4 sales campaign runs as smoothly and as profitably as possible.

By the time your business hits October, you should be primed and ready to optimise all of your carefully planned and fully tested strategies. Everything else can wait until the New Year.

Note: Fail to take action now and you could find yourself playing the role of the “busy fool” in the run up to Christmas. Busy fools often mistake hard work and (often misleading) turnover figures as indicators of success. When the busy fool finally adds up all the figures after a chaotic period of action (such as Christmas) – they are often left disappointed and are reminded that last-minute or hastily planned actions can often be expensive mistakes. Don’t be a busy fool.

Quick Wins That Actually Work

There are however some very smart and very quick business decisions that you can make now which have no downside. Opening up a whole raft of new ecommerce opportunities via SKU Cloud is just one of those “quick win” decisions that you should have no difficulty in making prior to the Q4 rush.

sku cloud preview

SKU Cloud enables online retailers to position and sell their products across multiple, high-traffic sites, including the newly evolved ( online marketplace and a number of popular ecommerce properties, including major newspaper group sites, big name discount and voucher code sites and a growing number of white-label ecommerce venues hosted by major shopping, entertainment and information brands. The fact that SKU Cloud offers exclusive access to many of these high-profile ecommerce channels makes the offer even more compelling.

But there’s even better news.

SKU Cloud does not charge retailers any set-up, listing or final value fees, meaning there are no nasty financial surprises when it comes to acquiring new customers and integration couldn’t be simpler. If you are currently using a multi-channel software solution like ChannelAdvisor, Volo, Linnworks or SellerExpress, listing your products across the SKU Cloud eco-system could be as easy as clicking a few checkboxes.

Nothing to Lose, Everything to Gain

If you were offered the chance to place your products in front of millions of online shoppers every day without adding to the cost of marketing your business, you’d be foolish to ignore the opportunity.

Well the opportunity is here, it’s called SKU Cloud and it could be the best early Christmas present you give your business this year (and next).

For more information about how SKU Cloud can help your business enjoy its best Christmas ever, contact our UK-based team here (

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