It’s official… men spend more than women online!

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online shopping, spending onlineAs a report published last week by the Centre for Economics and Business Research states that millions of Britons are paying as much as an extra £2,040 each year by shopping on the high street instead of online(!), we’ve investigated our wealth of user data to ascertain who’s the savviest and who’s the most spendthrift when it comes to online shopping…


men vs women, online shopping, ecommerce, Our platform allows online shoppers to create better offers on products they want to buy. Since our launch in 2012, we’ve already saved our lovely users over £1.5million – that’s a lot of sales! And with all those transactions comes a wealth of user data, buying behaviours and patterns. Looking further into these records has enabled us to share some interesting differences in male and female behaviour when it comes to online shopping.

It’s often thought, thanks to films such as ‘Confessions of a Shopaholic’ and TV shows such as Sex and the City, that its women who are the big spenders. However, whilst that might be true of traditional high street shopping, we found that when it comes to indulging in some digital retail therapy, it’s men that tend to splash out, shopping online more often and with higher basket spends.

It also turns out that UK shoppers are a generous bunch with both sexes spending more on gifts for others than on treats for themselves, mostly made up of Christmas and birthday presents.

It’s not altogether too surprising to find, however, that with an average of 67% of all purchases, women take the lead when it comes to who buys most for others! This may be because in a typical relationship the woman takes on the gift buying role for mutual friends and family on behalf of them both.

The only variance in this trend occurs on the approach to Mother’s Day, where men do spend more online than women. Could it be that men are more generous when it comes to their Mums? Women, however, spend more than men on Valentine’s Day, which although may seem to disprove the assumption that it’s typical of the men to do the spoiling, it could be argued that most men commonly give Valentine’s gifts they buy offline, such as flowers or a romantic meal or trip.

Looking at when both sexes are the most active with online shopping, the results were surprising… Both men and women do most of their online ordering on Mondays – men in the evening and women during the afternoon. Perhaps as a little pick-me-up for the beginning of the working week, or buying things they can use or wear over the coming weekend?

There is also a noticeable trend of ordering on a Saturday afternoon, coming second to Mondays for both sexes. However, although most orders are placed on Mondays, men appear to spend more money per purchases on Thursdays, saving big ticket items for later in the week.

In addition to the £2,040 per year that can saved by swapping the high street for the web, our data shows that online shoppers using Flubit save even more – an average of 10.19% for men and 10.66% for women!

Whatever the day of the week or time of the day, or whatever the item is, both men and women can enjoy generous discounts on the items they’ve found online through

Flubit, online discount

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