How to disrupt the start-up noise with clever press

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It has been a smashing launch week. Many demands have been made, matched with great offers, and a whole bunch of very happy users. Our PR & Communications Manager Tony has dropped by to give you a slice of life at flubit:



Last time I wrote a piece for this blog, I spoke about how there was a clock ticking down to launch. I wrote about how once we were live, I was going to be spending my time contacting and cajoling and convincing content creators that the flubit story was one worth writing about.

Well, that time has come, and that’s exactly what I’m doing. And so far, so good. There’s been a few good signposts out there, solid mentions of just what flubit offers.

But this is just the beginning, of course. The challenge from here is to keep the excitement that I feel about flubit flowing to others, because there’s a lot of important stories about flubit to be told, and we’re interesting in such a range of ways.

We save people money, obviously – everyone’s interested in that! But we’ve also created a really clever and sophisticated technological solution to make that happen. And we’ve also spent a lot of time making something that is so simple that its look, feel and user experience is entirely different to everything else out there.

Getting those stories told means being persistent. It means being creative.

Sometimes, it means finding chances for Bertie to stand up in front of an informed crowd and explain in detail exactly what we do, and exactly why it works.

Bertie took the opportunity to do just that on Wednesday, just hours after we’d properly launched to the public.

Speaking at ad:tech with Kevin Clapson from TripAdvisor and Karinna Nobbs from the London College of Fashion was a great chance to explain just how different the flubit model is from everything else, and where we fit in the complex online ecosystem,

I promised them this would be the one photo I took I wouldn’t use – but they’re just so cute!

It was a great day with great speakers, and I’m sure everyone is looking forward to next year’s, too.

I’m sure you’ll be hearing and reading more about us as the year rolls on. And, if you’re a conference goer, you’ll probably see more of Bertie spreading the flubit word, as well.










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