Flubit Demo-day – Isaura talks about DP3 (Flubit’s offer generator)

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Thursday’s come around again meaning it’s Demo-day!  This week our lovely Isaura, from the data team, took the stage to run the Flubit team through the fundamental mechanics of the Flubit offer generator, internally referred to as DP3. Details of how the DP3 engine uses customer data to generate the three components of an offer; discount, waiting time and expiration time. She talked us through how data is analysed to precisely optimise offers to meet the expectations of the consumer whilst driving healthy healthy revenue.

Tune in for next weeks updates on Demo-day to find out more about our work from different departments.

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