Flubit.com vs The Tyranny of Choice

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Have you ever visited a restaurant where the menu is so extensive you cannot decide what you want to eat? This is often referred to as the tyranny of choice. In an attempt to please everyone, the chef throws everything at their menu and as a result, nothing looks appetising.

Fans of Gordon Ramsay’s TV show Kitchen Nightmares will be very familiar with the problem. In his efforts to save a failing restaurant, often the first thing Chef Ramsay will do is cut back on the number of items on a menu. When a menu is reduced to just three starters, three main courses, three desserts and carefully selected wine list presented on a single page, everything looks delicious and makes selection very easy. This, in turn, helps the restaurant serve diners more efficiently while focusing on quality and costs, making for a better, more profitable business.

Thinking on laptop

Food for Thought for Online Retailers

Online shoppers can also fall victim to the tyranny of choice.

A simple web search on an online marketplace like Amazon or eBay for a popular branded product can return so many different buying options that the browser finds it difficult to make an informed buying decision. 

Prices will vary (often considerably) with the best deal not always the most obvious. Then the buyer then needs to take into account things like delivery options, customer reviews and seller reputation.

 It wasn’t meant to be so hard. Online shopping was always meant to be the easy option but too much choice makes it increasingly more difficult.The more the shopper clicks around, the greater the opportunity they have to delay (or even abandon) their purchase. As a retailer, you don’t want this to happen.

Flubit.com – A Clearer Choice

Flubit.com helps online shoppers overcome the tyranny of choice by presenting them with just one great offer per product search.

Flubit.com shoppers know that the unique online marketplace has already fully qualified their third-party retail partners and only works with retailers who provide access to quality branded products at unbeatable prices with service levels to match.

It’s that simple – give people what they want at the right price and they will buy.

The proof is in Flubit.com’s conversion rate with more than 30 percent of searches resulting in a sale compared to less than three percent on many of our rival sites.

Simple Rules

The great news is that online shopping on Flubit.com isn’t only simple for buyers, the process for on-boarding retailers is also pretty straight forward.

 In fact, if your business has access to fast-moving branded products and you are currently retailing via Amazon, eBay or your own website using a multi-channel retail solution like ChannelAdvisor, VOLO, Linnworks, Magento, StoreFeeder or SellerExpress, or have the ability to send your product information via FTP or API, you could become one of our 1,500+ retailers selling more than 50 million products in no time at all.

Start Today

Flubit.com are particularly interested in speaking with retailers selling across the following categories:


Baby Products



CDs & Vinyl

Computers & Accessories

DIY & Tools

DVD & Blu-ray

Electronics & Photo

Health & Personal Care

Home & Garden

Kitchen & Home

PC & Video Games

Sports & Outdoors

Toys & Games

Make life easy for yourself and your customers. For more information or to start selling via Flubit, visit: https://www.weflubit.com/start-selling.

About the Author: John W. Hayes has over 18 years of experience in online marketing and e-commerce. The author of 3 books in his industry he contributes at numerous international events and various industry blogs. Follow him on twitter @john_w_hayes.


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