If you have an ecommerce business, you might sell natively from your own blog or website or through an online marketplace such as Amazon or Etsy. These approaches are great while your business is small, but as you expand and look to bring in new customers you’ll soon outgrow a single channel selling structure. If your ecommerce business is on the up, you might want to consider multichannel selling. Here are five reasons why it’s the right approach for you…
It’s easier than you think
Some people are put off multichannel selling by the perceived difficulty in listing products across a range of different platforms. However, multichannel selling software makes the whole process much easier than you might think. Multichannel selling platforms allow you to list items across numerous marketplaces with a single post, reducing time and effort significantly. The software also works in an intelligent way, removing product listings once items have sold elsewhere and allowing you to consolidate order processing and delivery processes, too.
You’ll maximise exposure
Quite simply, listing your products on multiple channels maximises the chance that potential buyers will find them. If you only list items on your website, a customers’ Google search might not bring your products to their attention. Listing your products on a range of channels stacks the odds in your favour, increasing your sales figures and improving profits.
You’ll hit new audiences
It’s important to consider that certain audience demographics prefer certain selling platforms. People who shop at Etsy won’t necessarily shop at Play.com (and vice versa), while there are those who prefer Amazon to eBay or Shopify. Multichannel selling allows you to target audiences who aren’t catered for by a single marketplace.
You can bypass seller restrictions
Most online marketplaces have volume-based pay structures that ask sellers to spend more money if they want to sell over a certain threshold. Multichannel selling allows you to bypass these restrictions, selling a volume of products through multiple marketplaces rather than just the one. Although it might seem counterintuitive, multichannel selling can be more cost-effective than single channel selling.
Some marketplaces are better than others
It’s worth bearing in mind that some online marketplaces are simply better than others – they’re either more effective at selling products in your particular sector, or boast better figures than their competitors. Flubit, for example, offers sky-high conversion rates of 30% and customer retention rates of 60%. To put that into perspective, the average ecommerce conversion rate is just 2.98%. Few online marketplaces can compete with those stats.
If you’d like to add a new marketplace to your roster, start selling with Flubit today. Not only are our conversion and customer retention rates the best in the business, but we also sell to more than five million UK consumers. Contact us today to find out more about the benefits of selling with Flubit.