Amazon has joined forces with Twitter to let consumers add products they wish to buy directly into their shopping baskets by including the hashtag #AmazonCart (#AmazonBasket for the UK) in a tweet. This thereby removes the need for the user to switch between accounts, and also encourages them to add an item straight to their basket then and there, instead of planning to purchase later before forgetting about it.
The feature is aimed at turning Twitter into a new shopping window for Amazon, although Twitter won’t make any money from the sales directly, it’s hoped that this will encourage eCommerce sites and other retailers to spend more on Twitter advertising.
While lots of consumers get shopping ideas from their friends and social influencers on Twitter, Facebook and Pinterest, social media has so far had only limited success in generating eCommerce transactions.
At Flubit, we’re wondering how many people will actually make use of the feature, begging the question ‘How much of our lives do we really wish to share on social media, does this extend to the stuff we buy online?’ ‘How much of our lives do we really wish to share on social media, does this extend to the stuff we buy online?’
‘How much of our lives do we really wish to share on social media, does this extend to the stuff we buy online?’
Considering the day to day mundane items such as nappies and toothbrushes, is that something we really want to share publicly with our followers?
Whilst including the hashtag will allow users to add items to their cart quicker than switching between Twitter and Amazon, using Flubit to create a demand for your desired item will get you a better offer!
And for speed and ease of use, our handy little bookmarklet allows you to demand a better price whenever you’re browsing Amazon and spot something you want to buy. To install, log in to your account, create a demand and click on the ‘Bookmarklet’ button on the home page and follow the instructions.
Just drag into your toolbar to demand from the page you are on at the click of a button.